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Holiday Attire and The Promo World

Are we wearing the same dress as the girl across the room?

Being on Twitter and Facebook isn’t so new to marketers and brands alike, but more and more companies, businesses and entrepreneurs will have a full-blown social media strategy (or attempt at) sooner than later. The questions you need to as yourself is where is your audience’s most prevalent discussion being held?

You should spend a little over one-quarter of your time developing creativity. Content creation is just as important than communication. It can build blogs, viral videos, compelling email newsletters, and promote attractive media or applications. Need some assistance? Consider crowd-sourcing and co-creating. Two brains are better than one, so make some friends when you’re holiday mingling.

How to Create A Platform that Serves a Community Need

The reason we post information to social sites, has to do with the motivation behind it. If you can apply motivation to your audience, you have a foundation for social strategy.

It’s about to be 2011, an age of social interaction. Consumers are planning on using the mobile channel and Internet for their holiday shopping more than ever this year. One quarter of consumers plan to make a holiday purchase over mobile. It is an entirely new holiday shopping experience for consumers. Since they’ll be seeking out brands they trust and interact with, you need to be nice to your consumers and offer options for promotion. Give your audience suggestions, broadcast holiday season giveaways, and tweet for a good cause on behalf of your company. People will turn to the social web for advice and direction. Make sure you’re there.

How to Keep Readers Coming Back to Your Blog

Blogs are the most powerful marketing tool you can use to attract leads and new customers, as well as increase visibility in your marketplace.

But what makes one blog successful and another mediocre? The majority of “so-so” blogs lack one or more of four important elements…  In this article I will introduce the CODA system and how it can driven traffic and engagement with your readers.

Some bloggers may be writing well, posting relevant and valuable content on a regular basis, but they aren’t encouraging reader interaction. Or they might have built a blog whose purpose isn’t evident.

To read the full article by Denise Wakeman please visit socialmediaexaminer.com

How Much Are Facebook, Twitter, and LinkedIn Worth?

Noted on mashable.com recently, the cost of business social media.

Business For the moment, the valuations we have for private companies like Facebook, Twitter, and LinkedIn are based mostly on what we know from venture capital investments.

SharesPost, however, is a company that lets owners of shares in private companies sell them to prospective buyers, and they’ve just released an index detailing valuations of some of the most prominent companies in the social media space.

New vs. Traditional

I love watching the nightly news and reading the newspaper, which is still hand-delivered to my porch each morning. To complement this love of information, I have also signed up to receive news via tweets, updates, and RSS feeds that are sent immediately when the news breaks. Which means by the time I receive the same news via traditional methods, newer technology has already transmitted the headlines that afternoon or by 3am the night before the next day’s paper arrives (during those few nights I can’t sleep). In a world full of instant information, how can someone like me, a lover of traditional media, receive news as it happens while also continuing to use traditional news mediums, without wasting time and money? This is the same type of question businesses ask us when they need advertising – “Which do we choose: New Media or Traditional Media?” Like every individual who must choose how, when and where to gather/share information, businesses must do the same thing. JOYCOM can help!